Funding will allow the Manitoba Grass Fed Beef Producers Association to market and position forage-finished beef over the next 3 years. As retailers and consumers become more aware of the environmental and health benefits of forage-fed beef, we expect these producers to capture a greater share of the market.

A website has been established to assist with the marketing of the beef by the Manitoba Grass Fed Beef Association. www.manitobagrassfedbeef.ca

Project Contact: Glenn Friesen, MAFRI
Ph: (204) 745-5672
Start Date: April 2008
Completion Date:
Funding Partner: Agri-Food Research and Development Initiative, MAFRI, MFC.
Project Results: Project is ongoing.